Firebox.com is one of the UK's leading multi-channel retailers and specialises in the retail, marketing and manufacture of a highly select range of new and innovative products. The world is full of boring products. At Firebox they try to do things a little differently. They search high and low for things with a twist. Products that are inspirational, quirky, bizarre and downright fun, The idea being that you'll find products at Firebox long before they make it to the mass market. It is their mission to always be first with the latest hot stuff. Firebox.com began life in early 1998 as hotbox.co.uk, an internet retailer founded by university friends Michael Smith and Tom Boardman. Operating out of Cardiff, the company saw rapid initial growth due to the huge success of Michael and Tom's (much-imitated) invention, the Shot Glass Chess Set. In the Summer of 1999 the company moved to London and relaunched as Firebox.com. In 2002 the company opened its first combined Head Office and Distribution Centre located in South London. |